Without realizing it, you communicate on a daily basis.
Whether direct or indirect, your target audience is in constant contact with you.
Even without an elaborate communications strategy, you at least have a website and social networks on which you regularly publish your news, and even a switchboard, the very embodiment of your brand image.
These are all channels that can be exploited to create a coherent, effective sound identity.

This solution is perfectly suited to small structures with no budget who want to get started with sound, and who are looking for music that is consistent with their brand image.

However, this process unfortunately has the opposite effect of a sound identity:
– The very principle of identity is abandoned (so you won’t be remembered, you’ll remain sonically unknown).
– Even if the world of royalty-free music is vast, you run the risk of using the same music as your competitor, creating confusion among your target audience, who will certainly confuse you with another brand.

Congratulations! You’ve realized that audio can have a big impact on your target audience.

Unfortunately, it will be more than negative…
Your audience will remember the music, but not your brand. When they hear one of your communications, they’ll hum the lyrics, but won’t recognize you.
To top it all off, you’re the 150th brand to have used this music in its communications…

Not a very effective identity strategy, is it?

Is evolving your brand identity a real risk for you?
It’s quite understandable. Fear of results and unnecessary investment have a lot to do with it.
Let me assure you of one thing:

There’s a cost to commissioning a sonic identity strategy, but the cost of not having one will soon be far greater.
Sonic branding will inevitably become an obligation in the coming decade, just as visual identity is today.
Tomorrow won’t be too late, of course, but it will be more laborious, more expensive and more difficult.

So set the example, be unique and become THE reference in your field!