A phone greeting is often a customer’s first point of contact with a brand. It serves as a gateway to the brand’s image, so it’s essential to get it right. It acts as an audio showcase and must therefore align with the brand’s values so that the caller can fully appreciate them.
It’s also important to note that music has a significant effect on the amount of time that passes before a caller hangs up, and it increases the duration of the call.
Music also alters the perception of time (time passes more quickly with music) and dramatically increases satisfaction for wait times longer than one minute.
A telephone greeting consists of two audio elements:
Whether standard or multi-option, the pre-ring message is the traditional phone ringtone that is replaced by a message lasting a few seconds to let the caller know they’ve reached the right number and that someone will respond to their request.
of French people still prefer phone contact to various digital channels.
An answering service or mobile voicemail is a message played outside of business hours that provides the company’s business hours, email address, and website—where the caller can reach the company—as well as the name of the person in charge, in the case of a professional mobile voicemail service.
Disc’over helps you boost your credibility and raise your profile through a fully personalized phone greeting service.
of callers believe that music on hold improves your brand image.
The same percentage hang up in less than a minute if they hear silence.
of callers have a better perception of the quality of a brand’s services and products if it uses an appropriate telephone greeting.
of callers have a better perception of the quality of a brand’s services and products if it uses an appropriate telephone greeting.