A sound logo, jingle, or signature tune is a catchy melody lasting just a few seconds. It is the essence of the brand’s sound strategy.
Its purpose is to be as recognizable and distinctive as possible in order to create an instant connection between the listener’s mind and the brand name. Using it doubles brand recall.
It is the main weapon in your brand sound strategy.
An audio logo is used in advertising videos across all platforms (social media, the web, TV, and movie theaters), in podcasts, on the radio, at retail locations, and at your events (fairs, trade shows, and conferences).
Finally, let your brand be heard with Disc’over.
A jingle is a short, catchy melody. Its function is to be as impactful as possible, so that the brand is instantly recognizable:
As an introduction, it applies to all audio and audiovisual media used:
There are five steps to creating a jingle:
I usually send a specification to my clients, asking them for their personal tastes and any references they might have with their competitors, in order to make the experience more immersive.
In the case of a complete sound identity order, the sound logo will be extracted from the final sound identity validated by the client.
of French people say they feel a closer connection to brands that have a distinctive sound.
of brands have a sound logo. The effectiveness of your sound logo will be all the more important in the face of brands that don’t.