Motion design refers to the art of animating a visual object in space.
It is used in advertisements, logos, websites, and events.

Just as in any other audiovisual content, whether interactive or not, sound plays a major role. 

In fact, appropriate and consistent sound significantly enhances the impact of the message being conveyed. Its absence or inconsistency can create a sense of frustration and be perceived as a sign of negligence on the brand’s part.
The sound design must therefore be tailored to the visual content being presented.

In motion design, sound serves two functions:

• A narrative function that contributes to the structure of the content by guiding the viewer
• A descriptive function that brings a specific element to life; the amount of sound work required will be proportional to that element’s importance in the project. It conveys the intention behind the image

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