In the industrial sector, sound design helps users understand how an object works: household appliances, automobiles, electronics, cosmetics, home automation, and more.

Every electronic object establishes a dialogue through a more or less complex interaction with the user. And it is this auditory dialogue that defines the user-object relationship—even more so than their physical appearance.

The fact that we live in an era saturated with so many physical models of the same object certainly plays a role. Sound then becomes the most significant distinguishing factor.

One of the unique aspects of hearing is that it is not necessary to focus one’s attention on a specific point. An audible alarm will always be perceived, unlike a visual alarm, which must be within one’s field of vision to be effective.

For an auditory signal to be understood, it must be meaningful. In other words, it must be interpreted correctly and trigger the expected response.

There are three types of sounds for this purpose:

• Anecdotal: A sound that directly and physically describes the object or action.
• Iconic: A sound that can be metaphorical or symbolic.
• Arbitrary: A sound that establishes a new code that the brand intends to serve as the standard.

This method is the most effective, but also the most complex, given the significant effort involved in creating a new world.

For your brand, every object is unique. Every sound and every melody it produces must be just as unique.
Disc’over works with you to create the ideal sound personality for your products.