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The sound identity is a kind of audio DNA that fits directly into the existing communication strategy. It’s made up of original music, used as a jingle and as a telephone greeting.
This sound strategy accompanies the brand through its communication campaigns.
It creates an emotional bond with the target audience. The aim is to stimulate the ear to generate maximum affect. This creates a feeling of belonging, which helps to reinforce brand awareness, increase target loyalty, and seek differentiation.
Sound identity is the exact equivalent of graphic identity, applied to audio.
Its aim is to create a bond of belonging with the target audience, reinforce brand awareness and increase customer loyalty.
It is made up of three elements that will accompany the brand’s communication:
It applies to all audio and audiovisual media used:
There are five steps to creating a sound identity:
I usually send my clients a set of specifications, asking them for their personal tastes and any references they might have with their competitors, in order to make the experience more immersive.
of consumers consider that good music improves the image of a brand or company.
of them have a positive opinion of this image when it is accompanied by a sound identity.
additional memorability with a well-constructed sound identity.