Musical packaging is original music composed to support an audio or video medium. It can be directly linked to the brand’s sound identity for communication content (video, podcast), or simply inspired by it to create a piece more suited to scripted content (short film, long advertisement, video game).

Its aim is to reinforce the impact of the medium on which the composition is placed. The same video with two different pieces of music will deliver two different messages.

So it’s vital to take care with the musical packaging of your content, just as you would with a brand’s sound identity, as we saw earlier.

The creative process is pure personalization.

As the name implies, sound design depends entirely on the content to which it is attached. It is therefore composed after the content has been finalized.

It’s music composed from the elements of the medium, so that the rhythm, effects and all the other attributes match the key elements of the medium as closely as possible.