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Towards a new ‘User Experience Mix’, Design Office is taking a broader view of the product, with the object alone becoming only part of the experience, with digital and service now an integral part of the journey and the experience.
Inspired by the avant-garde spirit of its founder, Helena Rubinstein’s commitment to innovation is based on science, with the same objective as in 1902: to enhance women through beauty. A high-end, innovative skincare brand, Helena Rubinstein offers women highly concentrated, cutting-edge products for visibly renewed youthfulness. The ultimate combination of an assured heritage and advanced scientific expertise.
The assignment was twofold:
All in keeping with the brand’s existing sound universe.
First of all, I had to study the product and its target audience. Although Héléna Rubenstein’s sound identity was already in place, I drew on it to create a new sound design.
We then decided on the key words we should use:
The first step was to work on the type of instruments and ambiences to use, based on the previous keywords. Various samples were studied and then validated.
Next came the composition of sound models and various sound designs.
The final stage was to dress up the presentation video to include the 3 intensities.
