For over 10 years, Flora has been helping companies to design, develop and implement their Social Media strategy. She also provides training in the new uses and constant innovations of the digital world, so as to build bridges between the brand and its audience. All with a smile and in good humour.
To create a jingle for Flora Smile’s podcast series on instagram. The client already knew exactly what he wanted and was able to provide a precise brief, the main guidelines of which were as follows:
Electro-chill style
Saxophone, bass, drums
Less than 10 seconds
Composition inspired by Ehrling’s Thokoloshi
Composition
The method was therefore to follow the brief to the letter, as it gave us enough elements to move on to the design phase without having to think beforehand about how the Jingle was going to be composed.
Comparing the result with its reference work, we can see that the percussion and keyboard rhythm has been retained. The ‘claps’ have been accentuated and the saxophone rethought, in order to make the client’s sound signature more dynamic.
Flora Smile - Social media strategy manager and consultant
"J'ai hâte de vous faire découvrir mon odcast avec ce son. Merci !"