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SAFIM, the beating heart of the events industry in Marseille
With its know-how and cross-disciplinary expertise in the events sector, Safim plays a complementary role in its two activities:
Management of the Marseille Chanot Convention and Exhibition Centre
Creator and organiser of events for the general public and professionals: Foire Internationale de Marseille, Salon Piscine & Jardin, Food’in Sud and AccesSecurity.
To create the jingle for the Foire Internationale de Marseille.
The brief gave Disc’over carte blanche, with the only stipulation being that the FIM changes theme every year. The sound signature therefore had to be able to adapt to each of its themes over the years.
Here, the challenge was to create a sound hook to attract the public’s attention before each announcement in the Parc Chanot during the FIM.
The jingle had to be loud enough for everyone to hear, but discreet enough not to disturb visitors. The behaviour of the target audience triggered by the jingle was therefore :
To hear without listening.
I proposed several jingles in different musical styles and the rock version was the one that stood out from the others.
The composition uses instruments that are familiar to everyone, in order to adapt to each theme that FIM will develop in the future:
"Créatif, sympathique et efficace : tel est Aurélien qui s'évertue à proposer les meilleur jingle."