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With 30 years of expertise in bathroom fittings, Envie de salle de bain, the CEDEO showroom, inspires us with its styles and solutions, so that we can project ourselves directly into our future bathroom.
Produce a 20-second Spotify ad.
The ad will help the brand identify itself among seniors and PMR CSP+, in order to promote its service for creating specialized, made-to-measure bathrooms.
The guiding principle of the project must correspond to the key words: Soothing, reassuring, warm, trusting, pleasurable.
The brief was clear: senior citizens or PRMs had to feel safe and comfortable in their new bathroom.
For this project, I enlisted the help of a copywriter to frame the advertising message, followed by a voice-over whose tone matched the brand’s identity.
Once the framework was in place, I was able to think about the choice of music.
Given the rather broad target audience (PRMs can be senior citizens or not), I had to select a style that would appeal to everyone, as well as the corresponding instrumentation, while keeping in mind the main thrust of the ad.
Two styles stood out: bossa nova, with its warm instrumentation and reassuring rhythms, and chilhop (lofi hip-hop), an electronic music particularly popular with younger listeners for its characteristically relaxing sound.
The first proposal was chosen: bossa nova.
It’s a delicate style that can quickly become “elevator music” when associated with a brand. That’s why I decided to keep the chords but change the rhythm to counteract this effect. The guitar’s nylon strings create the desired warm atmosphere.
In the background, a layer of sound creates a real sense of relaxation, while a light guitar solo accompanies the voice-over, giving us confidence in its soft, reassuring voice.
