Menu
Laboratoires Genevrier offers a range of innovative and effective pharmaceutical products in the fields of dermocosmetics, food supplements and medical devices for joint well-being. Taken over by the Swiss group Ibsa in 2021, they have been renamed Ibsa Pharma (Institut Biochimique SA Pharma).
To create a jingle for the intro and outro of the company’s internal communication videos.
A jingle has to be punchy and instantly stimulate the target audience’s attention.
The challenge is made all the more interesting by the fact that they are already familiar with the values of the company where they work.
So they need to see themselves in the jingle too. Here are the final guidelines:
The creative freedom of this project allowed me to propose several musical styles and the jazz version, simple and effective, was chosen:
"Disc'over delivered a very high quality job very quickly! The proposals were numerous and all complied with the brief sent."