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A sound logo, jingle or signature tune is a catchy melody lasting a few seconds. Its aim is to be as recognizable and distinctive as possible, to create an instant link between the listener’s brain and the brand name. Its use makes brand recall twice as important.
It’s the main weapon in brand sound strategy.
A jingle is a short, catchy melody. Its function is to be as impactful as possible, so that the brand is instantly recognizable:
As an introduction, it applies to all audio and audiovisual media used:
There are five steps to creating a jingle:
I usually send a specification to my clients, asking them for their personal tastes and any references they might have with their competitors, in order to make the experience more immersive.
In the case of a complete sound identity order, the sound logo will be extracted from the final sound identity validated by the client.
This is the additional rate of brand recall thanks to the use of an effective sound logo.
of brands have a sound logo. The effectiveness of your sound logo will be all the more important in the face of brands that don’t.